Developed a content-led seeding strategy pairing affiliate partnerships with freelance beauty editors to generate organic, credible coverage around each product launch. Rather than paid placements, the approach prioritized editorial authenticity, blog review articles written by real beauty voices that audiences already trusted.

The blogger affiliate program didn't just grow traffic. It shifted revenue entirely, proving that the right content, from the right voices, at the right moment compounds in ways paid spend rarely does.

Project E Beauty

01 / 02

A Woman’s Confidence generated 30+ conversions via her affiliate link.

Explore her article here!

The Halfie Project successfully converted 50+ users through her affiliate partnership.

check her full article here!

—— October 2025

Planned and executed a strategically timed discount campaign built around the Summer and Holy Week period across five store locations. The campaign wasn't just about promotions, it was about finding the right moment to move volume under real constraints, as the business was still navigating COVID-era inventory conditions.

The result was deliberate. The right offer, the right timing, the right execution — across five stores simultaneously, without the safety net of normal operating conditions.

Maguire Group — Oregon Premium Outlet

02 / 02

Also grew social media presence from 15,095 to 44,376 followers on Facebook and from 1,895 to 4,000 on Instagram

—— April 2022